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Level 5 Diploma in Management

BTBUS501: Customer Management (BTBUS501)


Description
Customer management is the process of managing the relationship between an organisation, its people and its customers over time. For sustained success, it is important for companies to align their customer strategy with the company's aims and objectives.
Content
  • 1. LECTURER DELIVERY DECK
  • BUS501: Customer Management
  • 2. RECOMMENDED TEXTBOOKS
  • 3. READING MATERIALS
  • 1.1 Analyse customer behaviour and identify patterns and differences
  • 1.2 Segment customers and identify target groups
  • 2.1 Appraise CRM and customer relationship marketing activities
  • 2.2 Explain and provide examples of customer retention practices
  • 2.3 Create examples that demonstrate the concept of adding value
  • 3.1 Plan for communicate and oversee new approaches to decision making
  • 3.2 Create recommendations for an organisation known by the Leaner
  • 4. JOURNAL PUBLICATIONS
  • JOURNAL: Adding Value in Product Development
  • JOURNAL: Adopters and non-adopters of Internet banking A segmentation study
  • JOURNAL: A Framework To Assess The Level Of Customer Centricity
  • JOURNAL: A Strategic Framework for Customer Relationship Management
  • JOURNAL: Business to Business Market Segmentation
  • JOURNAL: Complex System Product Development
  • JOURNAL: Conceptual framework of customer relationship management
  • JOURNAL: Consumer behaviour analysis and the behavioural perspective model
  • OURNAL: Customer- centricity Embedding it into your organisation' s DNA
  • JOURNAL: Customer Relationship Management
  • JOURNAL: Customer retention management processes
  • JOURNAL: Customer Value Change in Industrial Marketing Relationships
  • JOURNAL: Developments in Practice XVIII Customer Knowledge Management
  • JOURNAL: Foundations of Consumer Behaviour Analysis
  • JOURNAL: In-store customer behaviour in the fashion sector
  • JOURNAL: Irish Marketing Review
  • JOURNAL: Knowledge enable customer relationship management
  • JOURNAL: Lean Hospitals
  • JOURNAL: Lean Six Sigma - getting better all the time
  • JOURNAL: Lean Solutions How Companies and Customers Can Create Value
  • JOURNAL: Lean transformation in the pure service environment
  • JOURNAL: Markets of a single customer
  • JOURNAL: Measuring Switching Costs and the Determinants of Customer
  • JOURNAL: Modelling the Information Seeking Patterns of Engineers
  • JOURNAL: Pharmaceutical Marketing Segmentation in the Age of the Internet
  • JOURNAL: The PSO triangle- designing product_ service and organisation
  • 5. CASE STUDIES
  • 6. ASSIGNMENT
  • BUS501: Customer Management Assignment
  • 7. ASSIGNMENT DROP BOX
  • Assignment DropBox
Completion rules
  • All units must be completed