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Level 5 Diploma in Management

BTBUS502: Business Development (BTBUS502)


Description
Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of 'developing' the business in some way.
Content
  • 1. LECTURER DELIVERY DECK
  • BUS502: Business Development Deck
  • 2. RECOMMENDED TEXTBOOKS
  • 3. READING MATERIALS
  • 1.1 Use the TOWS matrix to identify a response to a future opportunity
  • 1.2 Identify the business planning links between marketing finance
  • 2.1 Produce an opportunities matrix that supports strategy
  • 2.2 Use primary and secondary research to define the size of an opportunity
  • 2.3 Identify both tangible and intangible resources that exist
  • 3.1 Develop a business model to support a development strategy
  • 3.2 Produce sales measures and key success factors
  • 3.3 Prepare and deliver a pitch to raise support and finance
  • 3.4 Take feedback on their development strategy and make improvements
  • 4. JOURNAL PUBLICATIONS
  • JOURNAL-360 Feedback A critical enquiry
  • JOURNAL-Business Model Development AND Innovation
  • JOURNAL-Business Models Business Strategy and Innovation
  • JOURNAL-Changing from primary to secondary school highlights opportunities
  • JOURNAL-Conducting Market Research Using Primary Data
  • JOURNAL-Data Feedback for School Improvement
  • JOURNAL-Does Business Planning Facilitate The Development Of New Ventures
  • JOURNAL-Feedback providing improvement strategies and reflection
  • JOURNAL-Formative Assessment and Self-Regulated Learning
  • JOURNAL-Identifying the Key Success Factors in New Product Launch
  • JOURNAL-International Journal of Research and Development
  • JOURNAL-Investment Readiness Programmes And Access To Finance
  • JOURNAL-Leaders Who Make A Difference
  • JOURNAL-Model-Based Drug Development
  • JOURNAL-Service Strategies Marketing, Operations, and Human Resource
  • JOURNAL-Simultaneous Experimentation As A Learning Strategy
  • JOURNAL-Strategic development and SWOT analysis
  • JOURNAL-Strategy development by using SWOT - AHP
  • JOURNAL-SWOT Analyasis
  • JOURNAL-SWOT Analysis-Its Time for a Product Recall
  • JOURNAL-The analysis of key success factors that contribute to Samsung
  • JOURNAL-The Arts Make A Difference
  • JOURNAL-The Concept of Key Success Factors
  • JOURNAL-The contribution of tangible and intangible resources
  • JOURNAL-The Influence of Innovation in Tangible and Intangible Resource
  • JOURNAL-The relationship between human resource management practices
  • JOURNAL-Typology and strategic analysis of intangible resources
  • 5. CASE STUDIES
  • 6. ASSIGNMENT
  • BUS502: Business Development Assignment
  • 7. ASSIGNMENT DROP BOX
  • Assignment DropBox
Completion rules
  • All units must be completed